Competitive intelligence
Battlecards that stay current · a dated timeline of every competitor move
Not set up yet — add competitors to activate
| Step | What happens | Status |
|---|
| 1 · Name your competitors3–5 to start; you can add more later | Their sites, pricing, reviews, and hiring get monitored weekly | Required |
| 2 · Battlecards build automatically | Positioning, pricing, strengths, landmines — every claim sourced and dated | Waiting on step 1 |
| 3 · Moves land in a weekly digest | Launches, price changes, review deltas, key hires — newest first | Waiting on step 1 |
What a battlecard looks like (example)
| Section | Example content |
|---|
| Competitor | Example Analytics Co · Series C · ~300 FTE |
| Where you win | Implementation speed (their reviews cite 3-month rollouts), mid-market pricing fit |
| Where they win | Enterprise security checklist (SOC 2 + SSO), 200-person services arm |
| Landmine to plant | "Ask them what a rollout actually took at their last 3 customers" — sourced from 11 dated reviews |
| Recent moves | Raised prices 12% on 07-18 · dropped free tier 06-30 · lost their VP Product 06-12 |